![]() Understand the special requirements of your industry It might not be apt to pick it for a brand that’s selling meat. For example, the color green is usually associated with a brand that is eco-friendly or deals with green products. The KISS philosophy has worked in favor of many brands like Apple, Chanel, Nike, etc.īut the colors and hues you choose must also go along with your brand identity. Adding more hues will make your logo a ‘colorful mess’. When it comes to colors, avoid picking more than 2 shades. Logos that have complex designs can make it difficult for your users to recollect and recognize them. Adopt minimalistic designsīe sure to create a simple and uncluttered logo for your app. Take ideas from them, especially if their brand tone is similar as yours. Pro tip: Find out what kind of logos are used by your competitors. Remember the main objective of your app’s logo is to showcase the gist of your app and what it stands for. ![]() Note all these associations down and design an app that corresponds to them. For example, it could be playful, professional, helpful, simplicity, etc. ![]() Once that’s done, list out the keywords that best describe your app.
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